Weihua Group Co., Ltd

Founded in 1988, Weihua Group is a leading crane manufacturer in China. Weihua has been committed to heavy machinery researching and marketing. The main product covers lifting machinery, port machinery, mining machinery and construction machinery, etc. The whole coverage of Weihua Group is 3,420,000 m2 with 6,800 employees.

Weihua adheres to scientific and technological innovation and owns a 600-people R&D team, 494 patents, CNAS laboratory, etc. For the cranes, Weihua have made many breakthroughs which include anti-sway crane system, CNC high precision positioning crane system, self-climbing crane for wind power maintenance and so on.

In recent years, Weihua cranes have been employed to serve China's Aerospace Engineering projects such as launching of Shenzhou spacecraft, Long March carrier rockets and Tiangong space laboratory. You can also find Weihua products in the fields of manufacturing, metallurgy, nuclear power, railway,port, petrochemical and wind power.

Weihua products also find its places in the global markets and won much praise from 108 countries like America, Japan, Russia, Singapore, Korea, Thailand, Malaysia, Mexico, etc.

First association we made, forever friends we shall be. Starting from customer's needs and value, Weihua adheres to the service concept of Knowing, Respecting and Doing Good to Customers, and gradually perfects the service quality from pre-sales to after-sales. We have confidence to provide customers with quality products and excellent services and to make the world easier.

Our success comes from customers' success.

Part I spiritual culture

I. ENTERPRISE OBJECTIVES

Mission: Weihua makes the world easier.

Enterprise vision:  Create weihua international brand to revitalize Chinese national industry

2. CORPORATE VALUES

Core values: Integrity, practicality, inclusiveness and innovation

Value belief: Achieving Weihua's cause and pursuing a better Life

Enterprise spirit: dedication,pragmatic, efficiency, transform 

Enterprise style: If you are vigorous, running and unite colleagues, you will be able to win.

3. CORPORATE PHILOSOPHY

Business philosophy: If you have been dealing with Weihua once, we are friends forever；Integrity is the foundation of success, and if you work hard, you will eventually get a return.

Management philosophy: Lead by example, fair and equitable, strict rewards and punishments, respect for employees

Employing concept: Talents are the most valuable resources of weihua

Service philosophy: Respect customers, understand customers and treat customers well

Learning philosophy: Make learning become a habit of a lifetime

Quality concept: Today's quality and service is tomorrow's market

Integrity concept：Integrity is the high-voltage line of Weihua, no one can touch it.

Safety philosophy: the life and health of employees are above everything else

Part II material culture

Ⅰ.WEIHUA'S LOGO

Definition of logo:

1. 1. Designed with the initials of the word "Weihua"

2. 2. The overall shape of the logo forms a gantry crane.

3. 3. The design of the middle hook points to Weihua's heavy manufacturing industry, and the design of the hook is more impressive.

4. 4. The color of the logo adopts the traditional Chinese color - red, which means that Weihua is booming and prosperous.

5. 5. The four sides of the logo are straight and dignified, highlighting the principle of Weihua's being a man: integrity, firmness and tenacity; teamwork spirit; the middle hook design reflects the smooth flow of business, flexible mechanism, unity and harmony.

Ⅱ.WEIHUA'S FLAG

Flag interpretation: 

1. 1. With the Weihua logo as the core, the twelve stars are surrounded by a circle, which means that the development of the enterprise is helped and blessed by God.

2. 2. The square flag is based on the steady blue color, which means that the development of the enterprise can be helped by the earth.

3. 3. Twelve stars represent a team of employees who are part of the Zodiac, meaning that the company's development is helped by people.